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Privacy Policy

This Policy explains how INITX INNOVATIONS PRIVATE LIMITED (operating as MYTRA) collects, uses, stores, shares and protects personal data when you use MYTRA.

Effective: Effective Date: To be publishedLast updated: Last updated: 2026

INITX INNOVATIONS PRIVATE LIMITED · D901, Regulus Society, Balewadi, Pune, Maharashtra – 411045, India

1. Information We Collect

Account and Profile: Name, mobile number, email, profile photograph, city, bio, motorcycles, account preferences, Clubs/Groups, followers/following and other profile information you provide.

Ride and Location: GPS/location information, ride route, start/end information, distance, duration, ride participation and live-tracking information. Historical ride routes are visible only to the rider. Ride counts and kilometres may be publicly visible.

User-Generated Content: Posts, photos, videos, comments, Forum questions/answers, ratings/reviews, Club/Group content, event information and other content you share.

Chats and Messages: MYTRA provides one-to-one, Group, Club and ride communications. Where a chat service is end-to-end encrypted, message content is protected using the encryption architecture implemented for that service.

MotoStore: Name, contact details, delivery address, order/product information, payment status, shipping/tracking, cancellations, returns/replacements, support communications, Points used and transaction records.

MotoResell: Listing information, photographs, motorcycle/product details, offers, seller information, communications, reports and suspicious/prohibited activity information.

Vendor / Business Information: Legal/trade name, registration information, GST, PAN, warehouse and return addresses, identity/KYC documents, bank information, settlement details and other onboarding/compliance data.

MYTRA Local: Business/contact information, location, category, listing information, ratings/reviews and verification information.

Points and Rewards: Recorded kilometres, qualifying community actions, referrals, campaigns/challenges, Points earned/redeemed, discounts, adjustments/reversals and suspected manipulation.

Device and Technical Data: Device type, OS, app/browser information, IP address, device identifiers, crash/error data, security logs, login/session information and usage analytics.

2. Public Information

Depending on your use, other users may see your name, profile photo, city, motorcycles, bio, followers/following, Clubs/Groups, posts, rides completed and kilometres ridden. Stored historical ride routes are not part of the public profile.

3. How We Use Your Data

We use personal data to:

  • Create and manage accounts; authenticate users
  • Operate profiles, Feed, Clubs, Groups and Forum
  • Provide rides, live tracking and SOS
  • Maintain ride history and calculate Points
  • Operate MotoResell, MotoStore and MYTRA Local
  • Process orders, payments, logistics and refunds
  • Settle vendors and provide discovery features
  • Provide AI-assisted features and recommendations
  • Support users and investigate complaints
  • Prevent fraud and secure/improve the Platform
  • Communicate with users and comply with law
  • Establish, exercise and defend legal rights

4. Location Data

Live Location: When enabled for live tracking or SOS, location may be processed and shared with persons permitted by the relevant feature, such as ride participants or selected emergency contacts.

Historical Routes: MYTRA retains historical routes to provide ride history and related functionality. Historical routes are visible only to the rider. Authorised MYTRA systems/personnel may process relevant information where reasonably necessary for safety, fraud prevention or legal compliance.

MYTRA Local: With your explicit permission, MYTRA may use your device location to find nearby motorcycle service centers, mechanics and businesses. Location for MYTRA Local is used in real-time and is not stored permanently. You can revoke location permission at any time through your device settings.

5. Chats and End-to-End Encryption

Where MYTRA implements end-to-end encryption for a chat service, message content is protected. Technical metadata needed to operate the service (such as delivery status and timestamps) may still be processed by MYTRA.

6. Sharing of Personal Data

We may share data with:

  • Other users — as described in "Public Information" or as necessary for the relevant feature (e.g., seller/buyer contact for a MotoResell offer)
  • Vendors and logistics providers — to fulfil MotoStore orders
  • Payment processors — to process transactions
  • Cloud/infrastructure providers — to operate the Platform
  • Analytics and security services — to improve and secure the Platform
  • Legal or regulatory authorities — where required by law or to protect rights/safety

We do not sell personal data.

7. Data Retention

We retain personal data for as long as necessary to provide services, comply with legal obligations, resolve disputes and enforce agreements. Certain data (such as ride history) may be retained for longer to provide historical functionality. On permanent account deletion, most personal profile data is removed; certain records may be retained for legal/compliance purposes.

8. Security

MYTRA uses industry-standard technical and organisational measures to protect personal data. No system is completely secure; users should maintain strong passwords and report any suspected account compromise immediately.

9. Your Choices

You may:

  • Update your account and profile information
  • Revoke location permission through device or browser settings
  • Use opt-out mechanisms for applicable promotional communications
  • Request access, correction or deletion of personal data by contacting support
  • Permanently delete your MYTRA account (which forfeits unused MYTRA Points)

10. Cookies

MYTRA uses cookies, local storage and similar technologies to maintain sessions, remember preferences, analyse usage and deliver personalised content. You can manage cookie settings through your browser, though some features may not function if cookies are disabled.

11. Children

MYTRA is intended only for persons aged 18 years or above. We do not knowingly collect personal data from persons under 18. If you believe a person under 18 has registered, please contact support@mytra.club.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Platform or by email. Continued use after a change becomes effective constitutes acceptance.

13. Governing Law

This Privacy Policy is governed by the laws of India. For queries or requests relating to personal data, contact support@mytra.club or the Grievance Officer.

Grievance Officer

I. Murthy  ·  IDM@mytra.club

General support: support@mytra.club

INITX INNOVATIONS PRIVATE LIMITED · D901, Regulus Society, Balewadi, Pune, Maharashtra – 411045